In marketing, there’s always a rush to capture people’s attention — but sometimes in the midst of that rush, it’s easy to forget what actually needs to be communicated. In the world of B2B, it’s particularly essential to educate as well. Whether it’s a product, service or even a new feature, customers must be properly informed in order to be profitable.
In the spirit of the holiday season, I’m going in a different direction for this blog post. Every year, as Christmas approaches, I find myself running crazy trying to wrap every gift, bake every cookie and Instagram every memory. (It doesn’t count as a memory if you haven’t Instagrammed it, right?)
FOR IMMEDIATE RELEASE December 16, 2014 Jayne Ferrer 864-331-1277 VantagePoint Expands Creative Team Greenville, S.C. — VantagePoint Marketing has hired Michelle Getz as an art director. She will be leading design and concepting for two of the B2B marketing agency’s newest foodservice clients. Getz comes to VantagePoint with prior experience as an art director, creative director […]
The season is upon us, full of jingles, price slashing and road traffic galore. Your customers are often swept away in the natural business that befalls us this time of year, and they’re drenched in holiday messaging that makes them feel…well, less than cheerful. In the rush to “sell, sell, sell”, there’s no personal touch, no human element, which often makes customers upset, or worse….passive.
It’s that time of year again: 2015 planning and budget allocation. Tempted to run in the opposite direction of all the requests coming your way? We hear it all too often: more trade shows to exhibit at, more publications to advertise in, more sponsorships to support, more market segments to go after, more products to promote, more, more, more! If your marketing budget isn’t growing at the pace of new opportunities, it’s time to refocus. Just because there are more opportunities doesn’t mean they’re the right opportunities.