Archive for December 2014

Ham & Turkey With a Side of Troubleshooting

In marketing, there’s always a rush to capture people’s attention — but sometimes in the midst of that rush, it’s easy to forget what actually needs to be communicated. In the world of B2B, it’s particularly essential to educate as well. Whether it’s a product, service or even a new feature, customers must be properly informed in order to be profitable.

The Light Snob Retires

In the spirit of the holiday season, I’m going in a different direction for this blog post. Every year, as Christmas approaches, I find myself running crazy trying to wrap every gift, bake every cookie and Instagram every memory. (It doesn’t count as a memory if you haven’t Instagrammed it, right?)

News Release: VantagePoint Expands Creative Team

FOR IMMEDIATE RELEASE December 16, 2014 Jayne Ferrer 864-331-1277 VantagePoint Expands Creative Team Greenville, S.C. — VantagePoint Marketing has hired Michelle Getz as an art director. She will be leading design and concepting for two of the B2B marketing agency’s newest foodservice clients. Getz comes to VantagePoint with prior experience as an art director, creative director […]

Keeping Customers Happy: 5 Steps to a Successful Holiday Season

The season is upon us, full of jingles, price slashing and road traffic galore. Your customers are often swept away in the natural business that befalls us this time of year, and they’re drenched in holiday messaging that makes them feel…well, less than cheerful. In the rush to “sell, sell, sell”, there’s no personal touch, no human element, which often makes customers upset, or worse….passive.

The Struggle Is Real: Marketing Opportunities vs. Marketing Budget

It’s that time of year again: 2015 planning and budget allocation. Tempted to run in the opposite direction of all the requests coming your way? We hear it all too often: more trade shows to exhibit at, more publications to advertise in, more sponsorships to support, more market segments to go after, more products to promote, more, more, more! If your marketing budget isn’t growing at the pace of new opportunities, it’s time to refocus. Just because there are more opportunities doesn’t mean they’re the right opportunities.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics