Archive for January 2015

Looking Ahead: A Positive Outlook for Foodservice Growth in 2015

2015 seems to be off to a promising start for the world of foodservice. A recent Forbes article has cited several positive indicators, from (cautious) consumer optimism to growth opportunities for even the largest chains. All told, restaurant sales are forecasted to grow by as much as 4% this year.

What New Year’s Resolutions Can Teach Us About Marketing Campaigns

Raise your hand if you’re already sick of New Year’s resolutions. It’s only mid-January and I am already overwhelmed with the flood of messages yanking me in every direction (mostly towards the gym or the salad bar). And let’s be honest — who really thought I was going to be successful in my vow to maintain a cleaner house?

A “Secret” New Burger That Promotes Old-Fashioned Integrated Marketing

“Red Robin burger touted as a hush-hush hangover cure” read the headline in the foodservice email that I subscribe to. Interesting, I thought. Although I have no intention of needing a hangover cure any time in the near future, I was intrigued by the possibility that a hamburger could somehow help cure the side effects of over-indulgence in alcohol.

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