Archive for April 2015

Shifting Tides in the World of QSR

The past few weeks have produced some landmark headlines — some alarming and others promising. While Burger King’s parent company reports a “sharp increase” in first-quarter sales since acquiring Tim Hortons and moving its headquarters to Canada, McDonald’s saw its year-over-year revenue drop by nearly a billion dollars — and the chain plans to close hundreds of stores in the coming months.

Is Your Website Ready for Google’s “Mobilegeddon”?

On Tuesday, April 21, Google will update it’s algorithm to reward mobile-friendly sites and punish those sites that aren’t mobile-friendly. Google search results will also have a mobile-friendly tag beside them so users will know what to expect from their user experience before clicking on any link. This is huge. If your company doesn’t already have a mobile-friendly website, it’s now more important than ever to make the investment.

Understanding the Millennial B2B Buyer

Millennials, or those born between 1980 and 1993, constitute the largest generation since the Baby Boomers. And as they mature in their careers, they are reaching positions of increasingly greater influence and decision-making responsibility. As a result, understanding their behaviors and preferences is becoming more and more important to B2B marketers seeking to impact their buying decisions.

What Can Pac-Man Teach Us About Branding?

On my way to work yesterday, I heard on the radio that Google Maps turned into a game of Pac-Man. Sure enough, when I sat down at my desk, I was pleasantly surprised to find out that I could play the classic game through the streets of my neighborhood.

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