Archive for May 2015

Top NRA Show 2015 Takeaways

This year, 14 VantagePoint team members visited the National Restaurant Association Show in Chicago, and we came back filled with new knowledge and observations. Here are 5 of our key takeaways.

A Clear, Concise Message Is No Joke

Late night TV legend David Letterman signed off for the final time this week, wrapping a career that spanned two networks, 33 years and 6,028 shows. But between strapping cameras to monkeys, dropping random objects off tall buildings and discovering the next Stupid Pet Trick, one classic bit that stood the test of time was his iconic Top 10 List.

Ready(ish) for Launch

So your company has a brand new product that is going to change the way your customers do business. You’ve field-tested the product. Customers love it. It saves them money, increases their efficiency and throughput, and in general enhances their bottom line. Boom. You’re ready for launch, right? WRONG.

Cerebral Tips for Smarter Subject Lines

At this stage in the game, just about everyone understands how important email subject lines are. It’s a first impression, a 5-10 word plea to click. Every day, your audience’s attention is being stretched further, as to-do lists grow and email inboxes continually fill. That leaves your company’s humble email offering teetering precariously, one delete button click away from never being read.

News Release: VantagePoint Promotes Three in Client Services

VantagePoint Marketing has promoted three of its client services associates: Angie McEldowney to Senior Account Manager; Collin McElhannon to Account Executive; and Virginia Vanvick to Senior Account Executive.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics