Archive for July 2015

Smart Trumps Snarky Every Time

Last week, the water in the pool of Republican presidential candidates got a little hot. You’ve undoubtedly heard about Donald Trump divulging Lindsey Graham’s cell phone number to the world, and you probably heard about Graham’s retaliatory response. I don’t know what the political impact was, but from a public relations standpoint, Graham knocked it out of the park by opting for wit and humor instead of anger or sour grapes.

Optimize Your Emails for Today’s Readers

Now more than ever, professionals and consumers alike are pressed for time. And regardless of what it is, if you want your message to be heard, it needs to be concise and easy to access — the old adage “less is more” applies to both content and reader effort in this case. Based on our own experience with clients’ emails and an interesting read from Whereowhere, here are a few quick tips for content and design that will lead to creating a more effective email:

We’re (Still) Lovin’ It

An article on CNNMoney caught my eye today. The premise was simple: McDonald’s is getting left in the dust by the likes of Chipotle, Chick-fil-A and Shake Shack. Yes, the numbers are indisputable. McDonald’s shares are down roughly 6% from this time last year. Operators are nervous. Customers are yawning. Pessimism abounds. But here’s why (in my opinion), despite the surge of build-your-own burrito joints and horror stories about pink slime, McDonald’s is actually positioned for a genuine American comeback:

Top 2015 Foodservice Trends

Flexibility is key. Joe Carbonara, Editor in Chief of Foodservice Equipment & Supplies, continuously stressed this in his presentation at the NRA Show in Chicago back in May of this year. I attended his educational session on “The Impact of Today’s Foodservice Trends on Foodservice Equipment, Design and More” and the big idea was that in order to keep up with today’s trends, it is critical for the foodservice industry to be flexible in order to stay relevant and meet customer demands.

News Release: VantagePoint Receives National Social Media Award from PR News

FOR IMMEDIATE RELEASE July 7, 2015 Andrea Simrell 864-331-1277 VantagePoint Receives National Social Media Award from PR News Greenville, S.C. – VantagePoint Marketing was recognized with an honorable mention at the 2015 Social Media Icon Awards, presented by PR News. The award was presented for work done on behalf of Travelers Rest-based T&S Brass and […]

Turning a Negative Situation into a Positive, Brand-Worthy Experience

My husband and I recently visited Chipotle to pick up a quick dinner on our way home. When we reached the counter to order — chicken burrito for him, chicken burrito bowl for her — they let us know that they were waiting on the chicken to finish cooking. We stepped to the side and waited to rejoin the line once it was ready.

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