Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.
KFC garnered quite a bit of attention recently by bringing back the iconic Colonel Sanders in a new TV campaign. There was only one problem: the actual Colonel Harland Sanders passed away in 1980. Enter Darrell Hammond, former Saturday Night Live cast member and world-famous impersonator of presidents, celebrities and, yes, Kentucky colonels. Beginning in May, Hammond’s strikingly accurate impression hit the airwaves as part of a multi-spot campaign featuring a bizarre lineup of everything from children’s mandolin bands to community pool lifeguards.
As you may have heard, Google shook things up last week by announcing a significant restructuring and the creation of a parent company named Alphabet. Said Alphabet CEO Larry Page, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations[.]” A loose connection, but I can certainly appreciate their thinking and approach.
Much has been written over the years about the correlation between a company’s culture and its employees’ job satisfaction and how well it performs in its industry. I have always enjoyed reading about and being a student of this important cause-and-effect dynamic, but it’s even more enjoyable when you experience it firsthand. If you don’t mind, let me take a minute as VantagePoint’s CEO to brag on our company and its people.
VantagePoint Marketing, a nationally recognized business-to-business marketing agency with a primary focus on foodservice, was named the third Best Place to Work in South Carolina in the small/midsized employer category — its highest ranking yet. 2015 marks the third consecutive year that the Greenville-based company has earned top ten honors, one of only two small or midsized Upstate companies to do so.
At VantagePoint, we like to live out the “insight” aspect of our brand — actively pursuing the perspective and expertise of the people we’re targeting on behalf of our clients. For many of our food and equipment clients, “foodservice directors at non-commercial facilities” end up on the target audience list each year. So why not go straight to the source?