Archive for November 2015

The Power of B2B Brand Storytelling

As B2B brands continually refine their application of social media and content marketing, they are also beginning to experiment with, and excel at, brand storytelling.

When is the best time to send a B2B marketing email that will get opened?

Our 20+ years of experience in this industry has taught us many things, one of which is that the buying habits of B2B audiences can sometimes be very different than that of consumers — and email response is one of those habits.

News Release: VantagePoint Adds Seitzer to Client Service Team

VantagePoint Marketing has hired Allyson Seitzer as account executive. In this role, she manages marketing projects and executes strategic initiatives for several of the B2B marketing agency’s foodservice clients.

Brand Champions to the Blog Rescue

Blogs. We’ve said it before, and we’ll say it again…never underestimate the power of a company blog. But blogs are a battleground you don’t tread lightly onto; consumers and potential customers tend to place their trust in blogs, more so than just your marketing materials

Please Pass the Dressing

One of the mainstays of my desktop book lineup is The Brand Gap by Marty Neumeier — a great pick-it-up-and-get-inspired manual for brand strategy (and, incidentally, a very effective cure for writer’s block). Whenever I flip through the first section, I’m reminded of three essential questions that form the foundation of any brand differentiation exercise.

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