Archive for January 2016

Five Overlooked Blog Types to Diversify your Content

From sharing thoughts on recent news or trends to providing helpful insight, blogs are an ideal way to demonstrate expertise and provoke thoughtful, meaningful conversations with users.

Four Simple Rules for Market Segmentation

I know we’ve shared with you before the most important steps to realize the success of your product launch (and why many of product launches fail). If you remember, #1 on that list was to “Really understand your customer/consumer.”

Reading the Tea Leaves in 2016

Few beverages have changed the course of civilization as much as tea. Whether driving the early explorers to the ends of the earth or being tossed overboard by angry colonists at Boston Harbor, tea has played a central role in some of history’s most noteworthy chapters.

Bo time. All the time.

Companies ‘go public’ for one main reason – to raise capital. Which leads us to believe that Bojangles’ – which raised nearly $150 million back in May through their initial public offering – has something big up their sleeves. Something like significant expansion in and beyond their current market.

News Release: Baughman Joins VantagePoint Public Relations Team

VantagePoint Marketing has hired Brittany Baughman as public relations specialist. In this role, she executes public relations and content marketing initiatives, as well as manages social media activities, for several of the B2B marketing agency’s clients, including Saia and Unified Brands, among others.

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