Archive for March 2016

Mind the Gap: Navigating Between Strategy and Creativity

I recently attended a workshop where we discussed Marty Neumeier’s book, The Brand Gap. Some of you may be familiar with the book, but it’s a quick two-hour read illuminating the fact that, at most companies, strategy and creativity are separated by a wide divide.

The Impact of Research: Q&A with Jon Schneider

We recently added Jon Schneider to our team as research and strategy director/account supervisor. As a way to introduce himself and share his expertise, Jon answered a few questions about his background and the impact of research on brand strategy.

2016 IFMA COEX – Utilizing Technology to Win

After spending three very full days immersed in the foodservice industry at the IFMA COEX 2016 conference, I was again reminded that the only constant in this industry is change. Technology is rapidly descending on this industry like I have never seen it before.

News Release: VantagePoint Adds Research and Strategy Director

FOR IMMEDIATE RELEASE March 16, 2016 Andrea Simrell 864-331-1277 VantagePoint Adds Research and Strategy Director Greenville, S.C. – March 16, 2016 – VantagePoint Marketing has hired Jon Schneider to serve as research and strategy director and account supervisor. Jon will be responsible for all needed market research for and provide strategic guidance to clients, helping […]

Three Ways to Capitalize on the Podcast Trend

Beyond pure entertainment, podcasts are also gaining traction as a public relations tool for businesses. Here are three ways you may consider incorporating them into your PR strategy.

3 Ways to Make Your e-Newsletter More Impactful

When it comes to communicating with your customers and prospects through a tool like an e-newsletter, it’s not just about what you put out there, but what happens after they open the email.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics