I recently attended a workshop where we discussed Marty Neumeier’s book, The Brand Gap. Some of you may be familiar with the book, but it’s a quick two-hour read illuminating the fact that, at most companies, strategy and creativity are separated by a wide divide.
We recently added Jon Schneider to our team as research and strategy director/account supervisor. As a way to introduce himself and share his expertise, Jon answered a few questions about his background and the impact of research on brand strategy.
After spending three very full days immersed in the foodservice industry at the IFMA COEX 2016 conference, I was again reminded that the only constant in this industry is change. Technology is rapidly descending on this industry like I have never seen it before.
FOR IMMEDIATE RELEASE March 16, 2016 Andrea Simrell 864-331-1277 VantagePoint Adds Research and Strategy Director Greenville, S.C. – March 16, 2016 – VantagePoint Marketing has hired Jon Schneider to serve as research and strategy director and account supervisor. Jon will be responsible for all needed market research for and provide strategic guidance to clients, helping […]
Beyond pure entertainment, podcasts are also gaining traction as a public relations tool for businesses. Here are three ways you may consider incorporating them into your PR strategy.
When it comes to communicating with your customers and prospects through a tool like an e-newsletter, it’s not just about what you put out there, but what happens after they open the email.