Archive for May 2016

VantagePoint Named 2016 Agency of the Year

VantagePoint Marketing was named the 2016 Agency of the Year by the Business Marketing Association of the Carolinas (BMA). This is the eighth time since 2006 that VantagePoint has been awarded this distinguished honor

Using Net Promoter Scores to grow business

Before joining VantagePoint, one figure stuck in my head – 84. That was the most recent Net Promoter Score (NPS) posted by VantagePoint.

Using color to boost your brand [infographic]

There’s a reason why McDonald’s and other well known brands have become embedded in our psyches – a reason that goes beyond the media in which these companies market themselves. It all comes down to natural, human response. And color.

How to write an effective B2B e-blast in 30 seconds

Wondering if that e-blast you’re about to hit “send” on is likely to tickle your prospects’ fancy? Check these tips to see if you’re in line with some industry best practices for effective B2B e-blasts.

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