Archive for June 2016

What can B2B marketers learn from Nike and the Cavs?

Nike’s moving “Worth the Wait” commercial was a moving tribute to the Cleveland Cavaliers. And while it’s unlikely B2B marketers are advertising to the masses with messaging relevant to the country’s biggest events, I do think there’s a thing or two we can learn from Nike’s latest spot.

Five Questions to Answer When Creating an Editorial Calendar

Keeping your customers engaged through consistent content can sometimes be a challenge. Coming up with ideas for that content is a whole other animal.

Making Website Copy Work for You

When you consider all the ways your website works for everyone (and everything) else, it’s also important to consider how your website works for you. Thoughtful, high-impact copy is the key to communicating your core message — and it’s at the heart of every effective website.

Content marketing and your corporate website: the marketing dream team

As a marketer, you work hard to make sure your website and your content marketing efforts are working hand-in-hand to drive customer and prospect engagement.

An innovative new product deserves an innovative launch

In the B2B foodservice space, many manufacturers leverage industry trade shows to launch new products. And although the timing is great, all the ‘new’, ‘innovative’ and ‘must-see’ products can start to look alike after a while. That is, unless your launch looks very different.

The One Cardinal Rule of Branding

Branding is a challenging game — one that garners as much confusion as the rules of rugby. But one rule reigns supreme — consistency is king.

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