Archive for July 2016

Infographic: The case for mobile-ready B2B email marketing

With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.

Emily Weber Joins VantagePoint as Media and Account Specialist

FOR IMMEDIATE RELEASE      Contact:  Amy Clarke Burns 864.331.1273 Emily Weber Joins VantagePoint as Media and Account Specialist   Greenville, S.C. – July 25, 2016 – VantagePoint Marketing has expanded its client services team with the hiring of Emily Weber as media and account specialist. In this role, Emily supports and advances several of the […]

The ABCs (and XYZs) of Generational Tastes

According to a recent article in Nation’s Restaurant News, there’s a new generation driving a significant amount of business in today’s restaurant industry — and it’s not millennials. While “boomers” still account for the largest segment of restaurant customers, Generation Z is making quite a splash.

Five steps to trade advertising success

Regardless of client, industry or target audience, these five tips ensure trade advertising efforts will achieve the desired impact.

3 tips for B2B-ers from Facebook’s best business pages

With more than a billion people on Facebook every day, the marketing prospects may seem endless, but successfully curating your B2B company’s Facebook page is part art and part science.

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