Archive for August 2016

Beyond the research: Lessons in foodservice marketing from the makers of Spam

Foodservice marketing can be an especially fickle thing as the needs of consumers change over time, but lessons from this food manufacturer can help the food industry solve its biggest marketing conundrums.

Pamela Wilcoxson Joins VantagePoint as Media and Sourcing Director

VantagePoint Marketing has hired Pamela Wilcoxson in the role of media and sourcing director.

What you need to know about the growth of digital ad blocking

A skyrocketing number of internet users are downloading ad blocking extensions for their browsers, and this can have serious ramifications for digital marketers.

10 questions to ask before you start branding

The responsibility of creating (or reviving) a brand identity for a client is a daunting one. The agency is faced with the challenge of discovering what makes a company tick and developing a visual identity that encompasses those qualities.

VantagePoint Again Named to Top 10 of Best Places to Work in SC

FOR IMMEDIATE RELEASE      Contact:  Amy Clarke Burns 864.331.1273 aburns@vantagep.com VantagePoint Again Named to Top 10 of Best Places to Work in SC Fourth consecutive year in top ten ranking for B2B marketing agency Greenville, S.C. — August 5, 2016 — VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, was named […]

How to find good social media content to curate

How do you find quality, relevant content to share on social media? Here are six ways to cut through the clutter and hone in on the valuable content that will keep your readers engaged.

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