Archive for November 2016

5 steps to boosting e-marketing success

Whether your e-marketing program is in its infancy or already well established, there are a few steps to ensure you’re adopting the best approach to increase open and click-through rates, shorten sales cycles and win more deals.

Alex McIntire Joins VantagePoint as Content Specialist

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Alex McIntire in the role of content specialist.

What clients want from their agencies | Stats tell the story

As B2B marketers are planning for their clients’ 2017 marketing budgets and strategies, they might want to consider how the services they provide are going to continue to fulfill their clients’ future business needs, as well as position the agency to be an appealing choice to prospective clients.

Be an Apple: Branding lessons from marketing’s cult-status superstars

B2B companies may not be building a cult-like following, but these lessons from highly successful B2C companies offer instructive brand marketing tips for any business.

VantagePoint brings food industry leaders to downtown Greenville

On the heels of Greenville’s continued recognition as a destination city, food industry leaders converged on Greenville for a conference on foodservice marketing organized and presented by VantagePoint Marketing.

How to create an LTO: What we can learn from Arby’s latest sandwich

As you might have read in Nation’s Restaurant News, Arby’s has a new limited time offer: a venison sandwich. Maybe that makes your mouth start to water or maybe that’s not your cup of tea; either way, there are some best practices that can be gleaned from the launch of this sandwich.

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