Archive for January 2017

From bland to ballyhooed | How engaging formats can boost B2B messaging

Faced with busy schedules and short attention spans of their audiences, B2B marketers can look to infographics and animations to convey information about complex products or relatively dull features in ways that will grab attention.

Six Reasons You May Not Be Ready for a Content Marketing Commitment

Think your business is ready to grow from traditional marketing to today’s content marketing? Answer these 6 questions to make sure you’re doing it for the right reason to get the best results.

Lessons in Content Marketing from ’80s Action Hero MacGyver

If you’re struggling to come up with new ideas for content, it might be time to think a little bit more like ’80s TV action hero MacGyver and find ways to repurpose the things you already have at your disposal.

VantagePoint President Joins Anderson University MBA Board

Craig O’Neal, president and CEO of VantagePoint Marketing, has been appointed to the Anderson University MBA Advisory Board, a board of business leaders that provides support and guidance for the university’s graduate business program.

7 Pitfalls to Avoid on the Path to Great Creative

Great ideas don’t really stem from a scientific process, but there are many things that can get in the way of great creative. Remove these 7 obstacles, and you’re on the road to success.

5 Foodservice Predictions for the Coming Year

Here are five predictions for the foodservice industry in 2017, rooted in insights from trade and business media or current events that speak to growing trends.

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