Archive for February 2017

They Can’t All Be ‘Best’: Infusing Your Brand With Character

Messaging plays a vital role in how brands build up that equity with customers over time, but telling your story and staking your own claim about what sets you apart in the marketplace requires nuance.

Menus in 2017, Part 2 | Death of the diet

The second entry in this blog series on Nancy Kruse’s 2017 menu predictions focuses on the latest trends in dieting, or rather the lack thereof, among today’s diners.

Craig O’Neal Receives Silver Medal Award from AAF Greenville

VantagePoint Marketing president and CEO Craig O’Neal has been awarded the Silver Medal Award by the American Advertising Federation of Greenville.

5 B2B social media truths — and how to make them work for you

Through several launches (or re-launches) of clients’ content marketing and social media endeavors, we’ve seen several truths hold fast across the B2B spectrum. These 5 observations can help your brand reach and engage with more customers on social media.

VantagePoint’s 2017 Super Bowl Commercial Review

Every national Super Bowl commercial. From kickoff to the final whistle. In 3 sentences or less.

Menus in 2017, Part 1 | Keeping it “clean”

At VantagePoint’s Insight2Impact Foodservice Marketing Summit, renowned menu analyst Nancy Kruse highlighted five major trends she foresees coming to dining in 2017. First up: ingredients and “clean” eating.

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