Archive for March 2017

The Best of Both Worlds | What B2B Marketers Can Learn from B2C Social Media

The way B2B marketers engage in social media is fundamentally different than B2C because the relationship between the buyer and seller is fundamentally different, but these five tips reflect best practices the two worlds can learn from the other.

VantagePoint Marketing Expands with Two New Associates

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired two new associates in content specialist and account executive roles.

Pick a color — as long as it’s blue or red

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

How to Elevate Your Tradeshow Presence (Spoiler: Leave your products at home)

The tendency (and previously accepted way of doing things) at an equipment show was to bring as much equipment as could fit in the booth to the show and spend the next three days showing everything you’ve got. It’s expected. It’s tired. And one could argue… it’s over.

Menus in 2017, Part 3 | Seeking comfort

In the third blog in this series on Nancy Kruse’s menu predictions for 2017, we address the rich, gooey delights of comfort foods and what’s changing about some old favorites.

VantagePoint Foodservice Advisory Board Member James Camacho Awarded Doctorate of Foodservice

James Camacho, FCSI, CSI, a professional foodservice design consultant and member of VantagePoint Marketing’s foodservice advisory board, was recently awarded a Doctorate of Foodservice by the North American Association of Food Equipment Manufacturers (NAFEM).

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