Archive for April 2017

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

Jose Perez joins VantagePoint as Production Manager

VantagePoint Marketing welcomes Jose Perez in the role of production manager/media specialist.

Bridging B2B’s Digital Divide

An in-depth study of B2B companies’ digital strategies reveals that they significantly trail their B2C counterparts in adoption and implementation of digital tools and initiatives.

Keeping an Eye on the Competitor Landscape — 4 tips

A firm grasp of your key competitors is a must in any industry, and trade shows are often a convenient way to view the wider landscape under one big roof. Use these 4 tips to get the most from a show-floor level competitor audit.

Menus in 2017, Part 4 | Breakfast reigns

In this fourth installment on Nancy Kruse’s menu predictions for 2017, we look at the one food family that everybody’s craving these days: breakfast.

Innovation, trends & technology | NAFEM through the eyes of James Camacho

Leading foodservice consultant James Camacho, FCSI, CSI, talks about what impressed him at this year’s NAFEM Show, what it says about the foodservice industry and what it’ll mean for his clients.

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