Archive for May 2017

The 5 Foodservice Blogs You Should Follow

Blogs are a great way to get news and helpful content, but with all the foodservice blogs out there, it’s tough to know where to find regular, informative content that’s worth following. We’ve highlighted our top five here.

An eye for branding | Three best practices from glasses gurus Warby Parker

We are nearing the end of a full re-brand for one of VantagePoint’s clients, and what better way to make sure we’re doing it right than with a little review of three best practices for branding, exemplified by the optical gurus Warby Parker.

Unicorn magic: Lessons for B2B marketers from the Starbucks stunt

Unless you were living under a rock, you heard about the Starbucks Unicorn Frappuccino. The launch and success of the “stunt food” offers a few lessons for B2B marketers when it comes to making waves of their own.

8 Social Media Tips from a 2-Year-Old

If you’re trying to better your social media skills, there’s no reason to run out and buy a “Social Media for Dummies”-style book or pay to attend evening classes. Instead, turn to some of life’s most basic lessons, the ones I find myself repeating to my 2-year-old day in and day out.

Menus in 2017, Part 5 | Spicing it up

In this final entry in the Nancy Kruse menu trends series, the menu analyst looks at the role ethnic foods and the flavors inspired by them will play in 2017 and beyond.

Pepsi vs. Coke (Or: The Very Fine Line of Exploiting Current Events to Sell Your Product)

Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.

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