Due to an incredible number of technology advancements, marketers can now utilize data like never before to significantly enhance marketing efforts. Data is nearly ubiquitous in business but is particularly poised to support marketers across three stages of customer engagement.
Instagram is a great platform for seeing beautiful photography around the world or keeping up with your friends from school, but is it a useful platform for B2B? Why, of course! Here are 5 simple ways to use Instagram to promote your B2B company and its products or services:
Tarun Malik, a member of VantagePoint Marketing’s foodservice advisory board, was recently appointed Johnson & Wales University Charlotte campus president.
Another National Restaurant Association Show has come and gone. And with it, another peek into what’s trending and what diners can expect to see blossoming on restaurant menus in the months to come.
Launching a new product can be a daunting task. But managing the multiple opinions, differing goals and varying expectations can be made easier by mapping out how to address or appeal to myriad audiences.
For the ninth time since 2006, VantagePoint Marketing was named Agency of the Year by the Business Marketing Association (BMA) of the Carolinas.