Archive for September 2017

How To Fully Understand the B2B Buyer Journey

There are a number of potential points of influence in the B2B buyer journey, and it’s crucial for marketers to address as many of these points as possible.

Creating Compelling “3D” Copy

Effective, high-impact messaging can take on many different forms: an unexpected headline, an engaging prompt that pulls you right in, or maybe even a manifesto you can’t bring yourself to put down. Long or short, it all seizes your attention — and more often than not, it all has these three Ds in common.

Tools of the trade: Equipment options for in-house video production

Marketers know the growing value of video for email, websites, trade show booths and more. But getting good video takes more than pointing your iPhone and pressing “record.” These equipment suggestions can help you shoot good video quickly and inexpensively.

Locking it up: 5 no-no’s for your gated content marketing strategy

So you’ve recently added gated content to your content marketing mix, but have some questions around best practices? Here are 5 common missteps to avoid on your way to a successful gated content program.

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