Some brand influence points are easily overlooked when a company’s emphasis is on filling its sales pipeline. However, being more diligent about understanding the buyer journey can have a significant impact on the bottom line by retaining and growing existing customers, increasing the effectiveness of the sales channel, encouraging referrals and more.
Effective, high-impact messaging can take on many different forms: an unexpected headline, an engaging prompt that pulls you right in, or maybe even a manifesto you can’t bring yourself to put down. Long or short, it all seizes your attention — and more often than not, it all has these three Ds in common.
Marketers know the growing value of video for email, websites, trade show booths and more. But getting good video takes more than pointing your iPhone and pressing “record.” These equipment suggestions can help you shoot good video quickly and inexpensively.
So you’ve recently added gated content to your content marketing mix, but have some questions around best practices? Here are 5 common missteps to avoid on your way to a successful gated content program.