Archive for October 2017

3 Proven Tactics for Reviving Your Brand

The brand landscape is constantly changing. Big names rise and fall. It’s a scary brand world out there, especially when it seems like a lot of the affecting factors are out of your control. The good news is that there are practical things you can do to keep your brand fresh, interesting, and ultimately ascendant — all without a major brand overhaul.

5 great food ads from other countries

When you’re looking for a hit of inspiration — or, perhaps, just a wee bit of entertainment — it’s always jolly fun to see what advertisers around the world have dreamed up (see what I did there?). Here are 5 great recent commercials from New Zealand, Australia, South Africa, and the UK, courtesy of Ads […]

Growing with grocery | Tapping into foodservice’s hottest segments

Supermarket and convenience store foodservice are some one of the fastest growing segments in the away-from-home food industry, signaling a bright future for food and beverage and equipment sales. But taking advantage of the growth means gaining a firm understanding the evolving needs of this exploding market. 

Joshua Harm Joins VantagePoint as Account Coordinator

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Joshua Harm as account coordinator.

Renovation over construction: How manufacturers can still win with restaurant makeovers

As the foodservice market grows, but real estate availability does not, major chains are looking to do more with what they have. This means shifting their focus from new locations to renovations.

“B” is not for “boring”: Overcoming a common B2B perception obstacle

As B2B marketers, it’s easy to have moments of jealousy toward trendy consumer brands. But there’s no need for the marketing side eye. We’re still marketing to people, just like those consumer brands are, and success is about finding the right balance of creativity and strategy to ensure we’re speaking to their emotions and their more business-focused logic.

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