Archive for November 2017

Giving back: VantagePoint associates worked to improve our community in 2017

As part of its commitment to maintaining a positive work environment, VantagePoint created a community involvement task force several years ago in order to foster and support philanthropic efforts. For Giving Tuesday, we’re celebrating the work we’ve done in our community in 2017.

New to Content Marketing? 5 Questions You’ve Been Afraid to Ask

If your head is reeling over the world of content marketing, don’t shy away from asking what may feel like silly questions. They’re important, and you wouldn’t be the first, or even 10th, to ask them. Here are answers to five of the most common questions we hear from clients .

Seven questions to determine if a social media channel is right for your company

With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.

A Yearly Look in the Mirror for Content Marketers

It’s almost 2018 — and it’s time to crack open the annual B2B content marketing report from Content Marketing Institute and MarketingProfs. This report is not only jam-packed with insight into how marketers see themselves in the current environment, but also how they see themselves evolving in the new year and reaching their goals and benchmarks for success.

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