Getting ready for a new year is a behemoth task for many marketers — and sometimes one that gets pushed until after the ball drops on New Year’s Eve. If planning for 2018 is still on your to-do list as January approaches — or if you just want to have another look at what you’ve already laid out — here 8 steps and 3 tips to inspire fresh thinking and help you prepare for a successful year to come.
Emerging technological trends in marketing, including marketing automation, artificial intelligence and machine-learning, are becoming more heavily utilized in B2B marketing environments and more critical for marketers to tap in to.
In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.
What is good design? And what’s bad design? Is there something other than the eye of the beholder that can answer those questions? A VantagePoint artist helps decipher the rules and guidelines of good design.