Archive for February 2018

Dave McQuaid Receives Silver Medal Award from AAF Greenville

Dave McQuaid, vice president of creative and digital at VantagePoint Marketing, has been awarded the Silver Medal Award by the American Advertising Federation (AAF) of Greenville.

VantagePoint Brings Home Two ADDY Awards

VantagePoint Marketing won two ADDY awards at Greenville’s American Advertising Awards Gala on Saturday, Feb. 24.

How one seafood chain plans to net big growth in 2018

Lent is the busiest season for the country’s leading seafood chains, but Long John Silver’s has outlined plans to move forward with a significant “brand transformation” long after the pre-Easter rush subsides.

3 questions to ask before jumping on the food trend train

When it comes to trends, how do you know when to adopt what’s hot and when to drop it like it’s hot? Consider these questions when deciding whether to invest in fad foods.

How to refresh your website (without a total overhaul)

What if a new corporate website didn’t make it into the budget for 2018? Consider some of these improvements to keep your site an up-to-date, user friendly and impactful marketing tool for your business.

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

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