Archive for March 2018

Beef: It’s (still) what’s for dinner

Good old fashioned beef, pork and poultry may still rule the protein world, but they are increasingly appearing in non-traditional ways. Here are a few things trending in the meat and poultry scene.

How Content Marketing is Changing the B2B Marketing Landscape

Content marketing continues to gain traction among B2B companies — and for good reason. “How Content Marketing is Changing the B2B Marketing Landscape” addresses what content marketing is, how the current B2B landscape reflects this discipline, its impact on public relations and how marketers can use content marketing effectively to impact business.

“Is Facebook listening to my conversations?” and other thoughts about “creepy” digital ads

We just bought a new car for my wife, a small GM SUV. But what happened the week before was one of those “creepy” moments that lead to questions like “Is Facebook listening to my conversations?”

VantagePoint Marketing Hires Two New Administrative Associates

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired two new associates to its administrative staff.

The Secret’s in “The Sauce” – Recapping McDonald’s recent podcast

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

VantagePoint Names Terry Hoelle VP of Foodservice

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has named Terry Hoelle vice president of foodservice.

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