Archive for May 2018

Passion Project: How to Make Foodservice Careers Trendy

There is a serious lack of youth in the foodservice industry, from entry-level to middle management and up. So where does change begin? It must start with our collective attitude toward the industry as a whole.

VantagePoint Marketing Named 2018 Agency of the Year

For the tenth time since 2006, VantagePoint Marketing was named Agency of the Year by the Business Marketing Association (BMA) of the Carolinas.

Here we are now, entertain us | A plea for entertaining content marketing

What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.

Don’t Let “Thought Leadership” Become a Buzzword: Creative B2B Content Marketing Examples

“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to help exemplify outstanding thought-leadership programs.

B2B Product Launches: 3 FAQs

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

The Uncanny Silicon Valley

The Polar Express is the most unnerving film in the last 25 years. I chose my words carefully. I didn’t say the scariest, the most startling or the most cringe-worthy — I said the most unnerving. If you have seen the film or at least the trailer, you know exactly what I mean. Just look at this:

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