When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.
At the end of each year we’re inundated with foodservice trends on every front. But do these predictions ever come to fruition? Let’s take a look at whether these predictions came true or missed the mark.
Every profession has specialized vocabulary, and graphic design is no different. It would be beneficial to familiarize yourself with some of the more common design terms to keep your projects running smoothly.
Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.
VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has promoted Collin McElhannon to the role of senior account executive.
Through the years I’ve come to realize that the only rule for putting pen to paper is that there are no rules. It may sound counterintuitive, but I believe this no-rules approach to copywriting is actually a best practice in and of itself.