Archive for August 2018

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Lessons from the Top 10 QSR Twitter Accounts

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

Sara Gilstrap Joins VantagePoint Marketing as Account Manager

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, recently hired Sara Gilstrap as account manager.

Creating Direct Marketing That Really Hauls the Mail

Recent industry statistics have shown that as much as 70 percent of us have made a purchase based on direct mail. From my perspective on the writing side, here are a few approaches that have yielded successful direct mail campaigns in the past:

When in doubt, test

What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.

VantagePoint Marketing Named Best Place to Work for Sixth Consecutive Year

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, was named as one of the Best Places to Work in South Carolina in the small/midsized employer category.

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