Archive for October 2018

Don’t End Up in the Marketing Graveyard | Avoid These Media Mistakes

Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.

5 Tips to Assist Your 2019 Direct Marketing Strategy

We have only two more months until 2019, and if you’re like us, you’re planning ahead. As you look to refuel your direct marketing approach for 2019, here are five quick tips to aid in the planning.

VantagePoint’s Logo Evolution

Celebrating our 25th anniversary this fall has caused us to look back on the passing of time and various aspects of the company that have grown and changed. As part of the creative team, I’ve been involved in many of the logo changes over the years. Let’s take a look at how our logo has changed.

25 Words of Wisdom from the VantagePoint Team

As we celebrate our 25th anniversary, we asked the team what advice they’d received that has stuck with them over the years. Here are 25 favorites.

Why It’s More Critical Than Ever to Know Your Audience

While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.

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