Archive for February 2019

5 statistics that support a B2B content marketing strategy

Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.

Designing Your Booth: NAFEM Takeaways

It’s true that foodservice equipment can sometimes look like the proverbial “stainless steel graveyard,” but there are certainly strategies you can employ to make your equipment more visually appealing. Here’s some advice based on my recent experience at NAFEM.

VantagePoint’s 2019 Super Bowl Commercial Review

There’s the game. And then there’s the commercials. And, as a card-carrying ad guy, I’m obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.

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