Archive for July 2019

How to Combat Food Myths with Marketing

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

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