The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. Here are four reasons it’s still a viable option for your current marketing strategy.
Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.
Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.