Reaching millennials — and convincing them to buy your products — involves marketing strategies that adjust for their generational preferences. Here we look at four innovative B2B marketing tools that can help companies connect with this growing generation of buyers.
Creating content can be hard enough, but figuring out how to measure content marketing efforts adds another layer of pressure for marketers. But it doesn’t have to be so daunting. There are steps you can take to determine the metrics that matter to your business and create a plan to measure them.
As more companies move their processes — including sales — online, sales teams are looking to marketing for guidance. One digital tool that can be useful for both marketing and sales is LinkedIn. Here’s how to use LinkedIn for B2B sales.