Archive for October 2020

Considerations for Building a Loyalty Program for B2B Customers

Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.

The Real Benefits of B2B Social Media for Marketers

It’s easy for B2B brands to dismiss social media. However, not only do B2B companies benefit from social media tactics, but it could be one of their most effective marketing channels. Here are some of the benefits of B2B social media.

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