Archive for May 2021

5 Best Practices for Email List Building

Email list building isn’t about acquiring any contact information; it’s about having the right contact information. Here are some best practices for email list building that will set your email marketing initiatives up for success.

Third-Party Cookies, First-Party Cake: How the End of Third-Party Cookies Will Impact B2B Advertisers

While there is much speculation around the landscape of “cookieless” advertising, there is no real need to worry. Brands must, now more than ever, rely on actionable, first-party data and connect with users through regular, cross-channel, consent-driven engagement points.

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