Our perspective at VantagePoint

4 On-the-Go Tools for Marketers

There’s no denying that we are all faced with doing more with less these days. Between meetings and emails, there isn’t always a lot of time for everything else on the to-do list. Additionally, it is summer, which means many people are traveling or taking time off. For those of us that are constantly on the go, here are four tools that can keep us connected without getting too far behind.

  1. Don’t lose that thought. Great ideas can strike at any time, especially when we are driving down the road. Instead of losing the thought or having to take your hands off the wheel, capture your idea on a voice recorder and go back to it when you are in the office. Don’t have a personal recording device? There’s an app for that. For those tech-savvy people with an iPhone or iPod Touch, check out iTalk. With this app, you can even transfer the file to your computer with Wi-Fi. http://www.italksync.com/  width=
  2. Show and tell. Do you ever wish that you could share an event, presentation or meeting with someone else back at the office? Capture it on video. With affordable recording tools like the Flip, anyone can be a videographer. The hand-held camcorder comes in five different models that range from $149 to $279 and can record from one to four hours. Now you can share what you saw at that trade show or conference. And don’t forget about posting to YouTube. http://www.theflip.com/en-us/  width=
  3. Meet online. Instantly. When traveling isn’t an option, or if you’re away from the office, look into online meeting tools. GoToMeeting® is an inexpensive service that allows you to schedule or immediately jump on a call with files sharing capabilities. Perhaps your client/customer is across the country – that shouldn’t stop you from being able to present a proposal, share a new concept or go about daily business activities. There’s also GoToWebinar® and GoToTraining for more specific needs. Each service offers a free 30-day trial. What do you have to lose? http://www.gotomeeting.com/  width=
  4. Keep it social. Many businesses are engaging in social media for one reason or another. Perhaps you use Twitter to connect with customers or LinkedIn to gather information about competitors or prospects. We can’t just stop communication when we aren’t at our computers. Most smartphones offer free applications to make managing social networks outside of the office easier. Depending on your phone, you can check one of the sites below for available downloads.

For iPhone: http://www.apple.com/iphone/apps-for-iphone/

For BlackBerry: http://na.blackberry.com/eng/services/appworld/

For Windows Phone: http://marketplace.windowsphone.com/Default.aspx

While this certainly isn’t a comprehensive list, these four tools can help you when you’re on-the-go. What other tools do you use to help you stay connected to the office? I’d love to hear your ideas.

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