Though the major planning and prep work is behind you, it’s not too late to boost your NAFEM Show experience a bit more with a few last-minute tweaks. Check out these four tips on using your booth, the show floor, social media and more to make the most of your trade show investment.
Social media is a great tool for letting your followers know that you’ll be at a trade show, where to find you once they’re there, what products or services you’re featuring and more. Images are often key to getting those messages to the broadest possible audience, and most of these fall into one of four categories.
Keeping a steady pipeline of good visual content challenging and/or expensive. Here’s a list of the top apps for creating engaging visual content that allows you to find ways to reuse and refresh your limited content to make it more engaging.
Content marketing continues to gain traction among B2B companies — and for good reason. “How Content Marketing is Changing the B2B Marketing Landscape” addresses what content marketing is, how the current B2B landscape reflects this discipline, its impact on public relations and how marketers can use content marketing effectively to impact business.
When it comes to trends, how do you know when to adopt what’s hot and when to drop it like it’s hot? Consider these questions when deciding whether to invest in fad foods.
VantagePoint Marketing has hired Keaton Wylie as junior account executive.