All Posts by Keaton Wylie

Keaton Wylie

Keaton is a graduate of Clemson University with a major in marketing and a minor in packaging science. As junior account executive, she comes to VantagePoint having worked in client services since college, with previous experience at a digital marketing agency. When it’s time for a break, you’ll probably find her exploring Greenville’s famous downtown with her dog, Mowgli.

3 Advertising Resolutions for the New Year

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

5 Basic Mistakes Companies Make on Social Media

Having a social media profile is not enough. Companies must ensure they are utilizing their social media platforms properly in order to really reap all the benefits they have to offer. If you want to know what not to do, take a look at these five basic mistakes companies make on social media.

Know your audience: 3 ways to target millennial B2B buyers

Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.

4 Things B2B Companies Can Learn from Publix Holiday Commercials

In the onslaught of Christmas commercials, it’s easy for companies to get lost in the crowd with just another fa-la-la-la message, but some transcend the ribbons and bows to tell a compelling story. Publix stands out as a prime example of how to tap into the meaning behind the season, which it does year after year in its advertising — and B2B companies can learn a thing or two from its heart-touching messages.

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