All Posts by Alex McIntire

Alex McIntire

Alex is a content specialist and market development manager for VantagePoint. A graduate of St. Michael’s College with a degree in journalism, Alex has several years of experience in the world of PR account management. Like any good native New Englander, Alex is also a self-avowed Red Sox and Patriots fan.

How to Write Better Email Subject Lines (And What Not to Do)

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

7 Ways to Boost Your Social Media Impact at the National Restaurant Association Show

If you’re just posting with no plan or understanding of how to make your postings more impactful, you might as well tack a flyer to the neighborhood bulletin board. Here are seven tips that will lead to more views, engagement — and perhaps even visitors at your booth.

Social Media Lead Generation: Is It For Real?

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

Lessons from the Top 10 QSR Twitter Accounts

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

8 reasons you should expect to see even more social media live streaming in 2018

Today’s online media, namely social media, is just beginning to hit its stride with live content. These statistics show that social media is not only worth the investment but also why we’ll be seeing much more of it in the near future.

New to Content Marketing? 5 Questions You’ve Been Afraid to Ask

If your head is reeling over the world of content marketing, don’t shy away from asking what may feel like silly questions. They’re important, and you wouldn’t be the first, or even 10th, to ask them. Here are answers to five of the most common questions we hear from clients .

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