Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.
Reaching millennials — and convincing them to buy your products — involves marketing strategies that adjust for their generational preferences. Here we look at four innovative B2B marketing tools that can help companies connect with this growing generation of buyers.
Sharp economic downturns like the one triggered by the COVID-19 pandemic can pose significant challenges for businesses of all kinds. But companies that think long-term and continue to invest for the future fare better both during and after the economic crisis.
With coronavirus worry on the rise, the foodservice industry may be facing a particular challenge. Here are 3 ways everyone in the food industry can ease fears and communicate how they’re working to keep customers safe.
Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.
Content marketing can be overwhelming. If there’s one tip I could give you to help sustain your content marketing program, it’s this: delegate.