Social media is a great tool for letting your followers know that you’ll be at a trade show, where to find you once they’re there, what products or services you’re featuring and more. Images are often key to getting those messages to the broadest possible audience, and most of these fall into one of four categories.
Keeping a steady pipeline of good visual content challenging and/or expensive. Here’s a list of the top apps for creating engaging visual content that allows you to find ways to reuse and refresh your limited content to make it more engaging.
Content marketing continues to gain traction among B2B companies — and for good reason. “How Content Marketing is Changing the B2B Marketing Landscape” addresses what content marketing is, how the current B2B landscape reflects this discipline, its impact on public relations and how marketers can use content marketing effectively to impact business.
When it comes to trends, how do you know when to adopt what’s hot and when to drop it like it’s hot? Consider these questions when deciding whether to invest in fad foods.
VantagePoint Marketing has hired Keaton Wylie as junior account executive.
Getting ready for a new year is a behemoth task for many marketers — and sometimes one that gets pushed until after the ball drops on New Year’s Eve. If planning for 2018 is still on your to-do list as January approaches — or if you just want to have another look at what you’ve already laid out — here 8 steps and 3 tips to inspire fresh thinking and help you prepare for a successful year to come.