All Posts by Andrea Simrell

Andrea Simrell

Andrea brings nearly a decade of agency and client-side experience to VantagePoint as public relations manager. A graduate of the University of Georgia’s Grady College of Journalism and Mass Communication, she oversees the PR and content marketing team at VP — helping bring strategic insights to the table for a range of clients. Outside the office, you might find Andrea hiking with her husband — though you’re just as likely to find her thoroughly engrossed in one of her 25 magazine subscriptions or her latest new read.

The Spectrum of Scratch Cooking in Foodservice

True scratch cooking is complex and time consuming. Are commercial and noncommercial kitchens actually putting it into use? The levels of execution vary.

The Buzz around Whole Foods’ Recent Social Media Stunt

Whole Foods recently drew attention for its Instagram account’s unique #GiveBeesAChance campaign. Here’s what we can take away from this out-of-the-box social media approach.

The Secret’s in “The Sauce” – Recapping McDonald’s recent podcast

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

Seven questions to determine if a social media channel is right for your company

With the growing number of options out there, how do you know where to invest your time in social media? Here are seven questions to help you analyze if a channel is a good fit for your company’s social media strategy.

Research Roundup: 5 Must-Reads for B2B Content Marketing

By the time you finish reading this sentence, a new finding about social media or content marketing will be published.

How is the growth of content marketing changing PR?

With the addition of content marketing as a key component of company’s communications strategies, the approach to B2B public relations has shifted as well.

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