Creating content can be hard enough, but figuring out how to measure content marketing efforts adds another layer of pressure for marketers. But it doesn’t have to be so daunting. There are steps you can take to determine the metrics that matter to your business and create a plan to measure them.
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Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.
Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.