All Posts by Andrea Simrell, APR

Andrea Simrell, APR

Andrea brings nearly a decade of agency and client-side experience to VantagePoint as public relations manager. A graduate of the University of Georgia’s Grady College of Journalism and Mass Communication, she oversees the PR and content marketing team at VP — helping bring strategic insights to the table for a range of clients. She earned her Accreditation in Public Relations (APR) in 2019. Outside the office, you might find Andrea hiking with her husband — though you’re just as likely to find her thoroughly engrossed in one of her 25 magazine subscriptions or her latest new read.

9 of the Best Metrics to Measure B2B Content Marketing Success

Creating content can be hard enough, but figuring out how to measure content marketing efforts adds another layer of pressure for marketers. But it doesn’t have to be so daunting. There are steps you can take to determine the metrics that matter to your business and create a plan to measure them.

Aftermarket support and 3 other roles a parts distributor can serve for B2B manufacturers

Working with manufacturers, service agents and end users, parts distributors are an integral “go between” and provide insight among various channel members and end users. We’ve outlined four primary roles parts distributors can play and how they benefit B2B manufacturers.

Get a B2B Marketing Boost from Blogging [Infographic]

This infographic shares four ways blogging can help drive your B2B marketing objectives, from boosting social media and search strategies to supporting the customer journey. If you’re looking to improve your marketing efforts, blogging might be the tactic you need. And we have the stats to prove it.

7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

5 statistics that support a B2B content marketing strategy

Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.

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