Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.

True scratch cooking is complex and time consuming. Are commercial and noncommercial kitchens actually putting it into use? The levels of execution vary.

Whole Foods recently drew attention for its Instagram account’s unique #GiveBeesAChance campaign. Here’s what we can take away from this out-of-the-box social media approach.

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.