All Posts by Andrea Simrell, APR

Andrea Simrell, APR

Andrea brings nearly a decade of agency and client-side experience to VantagePoint as public relations manager. A graduate of the University of Georgia’s Grady College of Journalism and Mass Communication, she oversees the PR and content marketing team at VP — helping bring strategic insights to the table for a range of clients. She earned her Accreditation in Public Relations (APR) in 2019. Outside the office, you might find Andrea hiking with her husband — though you’re just as likely to find her thoroughly engrossed in one of her 25 magazine subscriptions or her latest new read.

7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

5 statistics that support a B2B content marketing strategy

Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.

The Spectrum of Scratch Cooking in Foodservice

True scratch cooking is complex and time consuming. Are commercial and noncommercial kitchens actually putting it into use? The levels of execution vary.

The Buzz around Whole Foods’ Recent Social Media Stunt

Whole Foods recently drew attention for its Instagram account’s unique #GiveBeesAChance campaign. Here’s what we can take away from this out-of-the-box social media approach.

The Secret’s in “The Sauce” – Recapping McDonald’s recent podcast

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics