Is working with an agency the right next step for you or should you expand your internal team? While you debate in-house marketing vs. agency, here are some factors to consider.

Creating content can be hard enough, but figuring out how to measure content marketing efforts adds another layer of pressure for marketers. But it doesn’t have to be so daunting. There are steps you can take to determine the metrics that matter to your business and create a plan to measure them.

Working with manufacturers, service agents and end users, parts distributors are an integral “go between” and provide insight among various channel members and end users. We’ve outlined four primary roles parts distributors can play and how they benefit B2B manufacturers.

This infographic shares four ways blogging can help drive your B2B marketing objectives, from boosting social media and search strategies to supporting the customer journey. If you’re looking to improve your marketing efforts, blogging might be the tactic you need. And we have the stats to prove it.

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.