All Posts by Angie McEldowney

Angie McEldowney

Angie, senior account manager at VantagePoint, is a graduate of Ohio University’s E.W. Scripps School of Journalism. She’s brought award-winning management to a variety of consumer and B2B clients for more than a decade, leveraging her experience in initiatives like lead generation and trade show strategy for several clients. Outside the office, Angie enjoys spending time with her husband Mykal, her two daughters, Ellis and Evie, and her dog Mac.

B2B Product Launches: What Your Reps Want You To Avoid

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

B2B Direct Mail: Do We Even Need it Anymore? (Spoiler: Yes!)

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.

Big problem? Think smaller | 3 small projects that helped address big obstacles

Over the past year, we’ve helped clients address various issues through a variety of tactics. But as I reflect on 2018 success stories, there are several projects that stand out for helping to solve a problem in a unique way. Here are three “small” examples.

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

B2B Product Launches: 3 FAQs

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

Formulas for success: Use these 2 calculations to defend budgets & prove marketing ROI

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics