In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.

Over the past year, we’ve helped clients address various issues through a variety of tactics. But as I reflect on 2018 success stories, there are several projects that stand out for helping to solve a problem in a unique way. Here are three “small” examples.

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

For many B2B companies, full-scale product launches are not something they do frequently. So when it’s time to introduce their newest innovation to the world, the planning phase can be a little overwhelming.

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.