All Posts by Angie McEldowney

Angie McEldowney

Angie, director of client services at VantagePoint, is a graduate of Ohio University’s E.W. Scripps School of Journalism. She’s brought award-winning management to a variety of consumer and B2B clients for more than a decade, leveraging her experience in initiatives like lead generation and trade show strategy for several clients. Outside the office, Angie enjoys spending time with her husband Mykal, her two daughters, Ellis and Evie, and her dog Mac.

B2B Website Best Practices: What Marketers Can Control

Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.

How To Leverage Customer Success Stories

In the foodservice industry, it can be tricky to know how best to leverage customer success stories. Here are three ideas that have worked for our clients you can make your own.

5 B2B Product Launch Ideas That Actually Work

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

B2B Product Launches: What Your Reps Want You To Avoid

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

B2B Direct Mail: Do We Even Need it Anymore? (Spoiler: Yes!)

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.

Big problem? Think smaller | 3 small projects that helped address big obstacles

Over the past year, we’ve helped clients address various issues through a variety of tactics. But as I reflect on 2018 success stories, there are several projects that stand out for helping to solve a problem in a unique way. Here are three “small” examples.

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