B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.

Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.

In the foodservice industry, it can be tricky to know how best to leverage customer success stories. Here are three ideas that have worked for our clients you can make your own.

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.