Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.
Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.
Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.
At the end of each year we’re inundated with foodservice trends on every front. But do these predictions ever come to fruition? Let’s take a look at whether these predictions came true or missed the mark.
What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.
Blogs are a great way to get news and helpful content, but with all the foodservice blogs out there, it’s tough to know where to find regular, informative content that’s worth following. We’ve highlighted our top five here.