All Posts by Autumn Nicholson

Autumn Nicholson

As content specialist, Autumn supports VantagePoint clients by producing white papers, press releases, case studies and more. She finds her English degree to be “a perfect fit for the content side of marketing.” When Autumn isn’t developing great content for VP’s clients, you might find her volunteering with various organizations around town — especially the Greenville Literacy Association, where she is currently a GED writing tutor.

The Real Benefits of B2B Social Media for Marketers

It’s easy for B2B brands to dismiss social media. However, not only do B2B companies benefit from social media tactics, but it could be one of their most effective marketing channels. Here are some of the benefits of B2B social media.

How to Use LinkedIn as a B2B Sales Tool

As more companies move their processes — including sales — online, sales teams are looking to marketing for guidance. One digital tool that can be useful for both marketing and sales is LinkedIn. Here’s how to use LinkedIn for B2B sales.

Optimizing your B2B marketing budget in an economic downturn

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

7 Ways to Annoy a Foodservice Consultant

We spoke with James Camacho about what manufacturers can do to get on a consultant’s radar — and stay there. Here are seven mistakes Camacho says manufacturers make when trying to get their equipment specified.

6 Tips for Tailoring Your Marketing During this Pandemic

Marketing is more important than ever while in-person communication is limited. Here are some tips on how to adjust your marketing strategy during this pandemic.

4 Content Marketing Principles for Manufacturers

Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.

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