All Posts by Autumn Nicholson

Autumn Nicholson

As content specialist, Autumn supports VantagePoint clients by producing white papers, press releases, case studies and more. She finds her English degree to be “a perfect fit for the content side of marketing.” When Autumn isn’t developing great content for VP’s clients, you might find her volunteering with various organizations around town — especially the Greenville Literacy Association, where she is currently a GED writing tutor.

4 Content Marketing Principles for Manufacturers

Manufacturers are leveraging content marketing and thought leadership to promote their products and services with great success. Whether your manufacturing company is new to content marketing or still trying to nail down the fundamentals, you should consider these four content marketing principles.

How to Combat Food Myths with Marketing

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

4 Lessons in Influencer Marketing from the Past

Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.

2018 Foodservice Trend Predictions: Where Are They Now?

At the end of each year we’re inundated with foodservice trends on every front. But do these predictions ever come to fruition? Let’s take a look at whether these predictions came true or missed the mark.

Here we are now, entertain us | A plea for entertaining content marketing

What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.

The 5 Foodservice Blogs You Should Follow

Blogs are a great way to get news and helpful content, but with all the foodservice blogs out there, it’s tough to know where to find regular, informative content that’s worth following. We’ve highlighted our top five here.

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