All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass and Saia LTL Freight. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

3 Vital Questions to Consider During Tradeshow Planning

Tradeshow prep season is upon us. What big picture questions do you need to answer before you get down to the nitty-gritty details? Here are a few of the most critical strategic questions to ponder as you begin planning:

Metrics That Matter: Two Over-hyped Video Marketing Metrics

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

Beef: It’s (still) what’s for dinner

Good old fashioned beef, pork and poultry may still rule the protein world, but they are increasingly appearing in non-traditional ways. Here are a few things trending in the meat and poultry scene.

The Tech Bus is Coming: 3 Ways B2B Marketers Shouldn’t Get Left Behind

Emerging technological trends in marketing, including marketing automation, artificial intelligence and machine-learning, are becoming more heavily utilized in B2B marketing environments and more critical for marketers to tap in to.

Locking it up: 5 no-no’s for your gated content marketing strategy

So you’ve recently added gated content to your content marketing mix, but have some questions around best practices? Here are 5 common missteps to avoid on your way to a successful gated content program.

Top food trends seen at the NRA Show

Another National Restaurant Association Show has come and gone. And with it, another peek into what’s trending and what diners can expect to see blossoming on restaurant menus in the months to come.

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