All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass, AyrKing and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

Why B2B Brand Awareness Campaigns Should Take a Page from the B2C Playbook

Winning B2B brand campaigns don’t focus solely on the rational — they lean into the emotional, embrace creative means of storytelling, and don’t shy away from a “long-play” view of brand building, following what successful B2C companies have been doing for decades.

3 Marketing Resolutions You Can Actually Keep

Personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here are a few suggestions for “low bar” marketing resolutions to improve your company’s marketing fitness in 2020.

Popeyes Pandemonium: What chicken can teach us about viral content

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

3 Nitty-Gritty Tactical Questions for Tradeshows

Having a booth space at a tradeshow is often a massive investment of time and resources. Use the tips below as a starting point to help your tactical execution maximize your investment.

3 Vital Questions to Consider During Tradeshow Planning

Tradeshow prep season is upon us. What big picture questions do you need to answer before you get down to the nitty-gritty details? Here are a few of the most critical strategic questions to ponder as you begin planning:

Metrics That Matter: Two Over-hyped Video Marketing Metrics

Video marketing is a highly effective endeavor, but the time-intensive nature of its planning and development can make it costly. Justifying that cost means some metrics are more important — and telling — than others.

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