All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass, AyrKing and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

Locking it up: 5 no-no’s for your gated content marketing strategy

So you’ve recently added gated content to your content marketing mix, but have some questions around best practices? Here are 5 common missteps to avoid on your way to a successful gated content program.

Top food trends seen at the NRA Show

Another National Restaurant Association Show has come and gone. And with it, another peek into what’s trending and what diners can expect to see blossoming on restaurant menus in the months to come.

From bland to ballyhooed | How engaging formats can boost B2B messaging

Faced with busy schedules and short attention spans of their audiences, B2B marketers can look to infographics and animations to convey information about complex products or relatively dull features in ways that will grab attention.

Be an Apple: Branding lessons from marketing’s cult-status superstars

B2B companies may not be building a cult-like following, but these lessons from highly successful B2C companies offer instructive brand marketing tips for any business.

What you need to know about the growth of digital ad blocking

A skyrocketing number of internet users are downloading ad blocking extensions for their browsers, and this can have serious ramifications for digital marketers.

How to write an effective B2B e-blast in 30 seconds

Wondering if that e-blast you’re about to hit “send” on is likely to tickle your prospects’ fancy? Check these tips to see if you’re in line with some industry best practices for effective B2B e-blasts.

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