All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass, AyrKing and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

The Pros and Cons of Tagline Changes

I recently came across a fun Hubspot blog post primarily focused QSR taglines. In the post, the author touched on Wendy’s recent change from the tagline “Now that’s better” to the new “Deliciously different.”

Living the Brand

Virtually every company has established their brand standards at some level. But truly effective branding is more than writing down what your brand is in theory and applying it to your marketing communications.

What the McBreakfast Rollout Reminds Us About Marketing Communications

As I’m sure you’ve heard — either via traditional media or otherwise — McDonald’s rolled out their much-anticipated all-day breakfast on Tuesday, October 6th.

Optimize Your Emails for Today’s Readers

Now more than ever, professionals and consumers alike are pressed for time. And regardless of what it is, if you want your message to be heard, it needs to be concise and easy to access — the old adage “less is more” applies to both content and reader effort in this case. Based on our own experience with clients’ emails and an interesting read from Whereowhere, here are a few quick tips for content and design that will lead to creating a more effective email:

Cerebral Tips for Smarter Subject Lines

At this stage in the game, just about everyone understands how important email subject lines are. It’s a first impression, a 5-10 word plea to click. Every day, your audience’s attention is being stretched further, as to-do lists grow and email inboxes continually fill. That leaves your company’s humble email offering teetering precariously, one delete button click away from never being read.

What Drives Those You Work With?

Last week I had the pleasure of taking a webinar hosted by 4A’s, which focused on how individuals can better manage projects up and sideways in their marketing and advertising roles. Regardless of whether you’re working at an agency or in the marketing department of a large corporation, you’re going to come in contact with – and rely on – a number of individuals on a daily basis that you have no formal authority over.

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