All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass, AyrKing and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

What Drives Those You Work With?

Last week I had the pleasure of taking a webinar hosted by 4A’s, which focused on how individuals can better manage projects up and sideways in their marketing and advertising roles. Regardless of whether you’re working at an agency or in the marketing department of a large corporation, you’re going to come in contact with – and rely on – a number of individuals on a daily basis that you have no formal authority over.

Email Marketing: Are You Hitting Your Target?

Email marketing is relatively cost-effective, straightforward and measurable, offering the potential for an extremely high return on your investment. However, all of that success hinges on your message’s ability to actually reach —and thus be heard — by your audience. Here are a few quick pointers to ensure your message reaches your target:

What S. Truett Cathy Can Teach Us About Excellent Client Service

As you’ve all seen by now, Chick-fil-A’s legendary founder S. Truett Cathy passed away early Monday morning at the age of 93. The magnitude of the quick-service empire he created is undeniable, but what fueled decades of continued success – other than extremely tasty food? Cathy was a man of morals, values and principles – and he ensured his company ran according to those same tenets. From emphasizing customer experience, to valuing the people and the product behind the success, Cathy knew what was really important.

Designing Emails? Keep the Mobile Masses in Mind

According to a recent report by Yesmail Interactive, nearly half of all marketing emails are opened on mobile devices.   That’s a serious stat to consider with some major implications.   And it begs the question, with nearly half of your email recipients considered mobile viewers (and you can expect those numbers to continue rising), […]

How do your e-newsletter campaigns stack up?

Each year, MailerMailer releases their Email Marketing Metrics Report, which reveals data pulled from 1.4 billion opt-in e-newsletters.   Below are some key findings and statistics from 2012 — and what you should be taking away from them. Distribution Timing Open rate peaked during Tuesdays and Wednesdays in the first 6 months of 2012, at […]

Missing out on website conversions? Don’t forget this under-used tool.

  I was perusing the site of one of my favorite search engine marketing resources (which is usually as fun as it sounds) when I came across an interesting statistic: According to a study by ValueClick, 98% of first-time visitors to online retailers don’t convert/make a purchase. The implications of this statistic are as far-reaching […]

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